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As a recipient of substantial public funding, the Royal Opera House takes great care to appear accessible. They wouldn’t want to exclude or alienate any segment of society. All the more entertaining, then, that this conversation must have actually taken place…

INT. OFFICE – DAY

WEBSITE DUDE

We’ve almost finished the new mailing list sign-up form.

MARKETING GUY

Great. I see there’s a text box for “Title”. People like drop-downs. Could we make that a menu?

WEBSITE DUDE

Sure. What options do you want?

MARKETING GUY

Erm…

WEBSITE DUDE

How about I query the database for all the things people have typed in the box, and then we’ll just include those as the options?

MARKETING GUY

Great idea – but whatever you do, don’t send me the list to look at first, because there’s absolutely no way that could backfire on us by giving the public an embarrassing insight into our core demographic.

WEBSITE GUY

Sure thing. Have a good weekend.

Sign up for the ROH’s mailing list, your most plenipotentiary excellency.

Thanks to CJ for the tip.

Comments

5 Comments

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  1. kizibu #
    February 12, 2010

    nice one

  2. AR #
    February 12, 2010

    Viscountess is bad, but HRH Sultan Shah is way worse. Is there actually such a person anywhere in Europe? And all the variety of princesses – I lost count between HRH Princess, HRH The Princess, etc. This is great for anthropological research of opera goers. Once anthropologists went to study aborigines, but now it’s possible to switch to Covent Garden audience.

  3. February 5, 2014

    It’s still up – just select “Other” – Dowager Marchioness, sweet.
    @AR: I’m pretty sure ‘existing in Europe’ wasn’t a criterion. And it hasn’t been long gone, anyway.

Trackbacks & Pingbacks

  1. Oh those darn dropdown lists | Musematic
  2. Titles can reveal a lot about your constituency … « FULL HOUSES: Turning Data into Audiences

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