I’ve been doing some work on label branding this week, looking for simple ideas to communicate a strong identity, and it got me thinking about ECM.
If you’re at all familiar with their album art, then you’ll always know when you’re holding an ECM record.
They exude quality, serenity and integrity, and yet somehow they all manage to look a bit like this:
It got me thinking: what if ECM’s A&R strategy had been a little more mainstream?
Anyway. Enough of this silliness. Here’s the album that made me fall in love with ECM in the first place. A friend recently posted a link to it on Facebook, saying “this album will change your life”. I thought “oh come on”. Then I saw which album it was, and had to admit that in my case, it probably did. Enjoy.