Everything in this Newsweek article is true. I say it in meetings all the time: we could sell a lot of music if only people promptly released newsworthy premieres instead of playing the same old stuff all the time. Why don’t we do it? I refer you to the Occam’s Razor of human behavior: Never ascribe to conspiracy that which can be explained by incompetence.
To be fair, a few smart people have done it, and successfully, too. Check out this stunningly beautiful single from the Kronos Quartet, playing an arrangement of a song by the Icelandic post-rock band Sigur Rós. You might recognize the B-side.