Everything in this Newsweek article is true. I say it in meetings all the time: we could sell a lot of music if only people promptly released newsworthy premieres instead of playing the same old stuff all the time. Why don’t we do it? I refer you to the Occam’s Razor of human behavior: Never ascribe to conspiracy that which can be explained by incompetence.

To be fair, a few smart people have done it, and successfully, too. Check out this stunningly beautiful single from the Kronos Quartet, playing an arrangement of a song by the Icelandic post-rock band Sigur Rós. You might recognize the B-side.



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  1. Jimmy #
    July 30, 2009

    Can’t help feeling that playing the ‘same old stuff’ is absolutely fine if it’s done in a less inaccessible, more inclusive and less snobbish way. When was the last time you saw a classical cd cover that made you sit up and take notice…?

  2. July 30, 2009

    Where has that article been all my life? Why can’t classical musicians be as “hip” as indie artists? I love the idea of walking away from the symphony hall with a download code in my pocket to go home and listen to the exact performance I just heard. Are we really so afraid of coughs, mess-ups, etc.?

    I really hope more classical musicians decide to explore the possibilities of releasing digital-only recordings of their live performances. It would make for a much more intriguing music collection.

    Thank you for passing that article along! What a great and inspiring read!

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