I work in a record shop, so sometimes labels let me know when one of their artists is going to have a major media mention. It’s so we can put their record somewhere prominent. It’s usually “We have a big NPR feature this weekend” or “Lang Lang is going to be on Oprah” or, once, “Bocelli is appearing on American Idol – is this a good enough reason for a sale?”.

Yesterday, somebody emailed to say that Stephen Fry had just twittered their artist’s name, and were we seeing an increase in sales?

I can’t help feeling as if the universe has changed in some fundamental way.


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